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Digital Green is a technology-supported
means of agricultural extension which is cost-effective, scalable, and
uses progressive farmers to share and disseminate information. Using
cost-realistic technologies, like TVs, DVD players, and camcorders,
Digital Green cultivates an ecosystem of educational, entrepreneurial,
and entertaining content.
Local relevance stimulates the viral
diffusion of agricultural practices. Some farmers even compete to
appear on a sort-of “Farmer Idol” program which reinforces existing
social networks. Digital Green has been shown to be at least ten times
as effective, per dollar spent, in converting farmers to better
farming practices, than classical approaches to agriculture extension.
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Contact
Flat No. T4, 4th Floor, #33, Race Course Road, Swiss Complex,
Bangalore 560 001 |
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