• To operationally manage the day-to-day development and execution of Supporter Development Campaigns from beginning to end in order to develop and retain adhoc cash and regular supporters of the British Red Cross. Using a variety of media and propositions but focusing on those proven to generate the greatest lifetime value, including direct mail and telemarketing. The post-holder will also be responsible for supporting emergency appeals as requested by the SCO/DMM.
  
• To source and manage relationships with external agencies such as creative agencies and print production suppliers. To manage the development of any campaigns from initial brief through to post campaign analysis, including managing project schedules, managing any day to day queries and creating and presenting written and verbal creative briefs, list briefs and print production specifications and matrices.
  
• To manage the operational relationship with other external agencies such as printers, fulfilment agencies and telephone agencies as appropriate, to enable effective delivery of campaigns.
  
• To devise and carry out training sessions to groups of external fundraisers to give them an overview of the British Red Cross and the International Red Cross and Red Crescent Movement and to inspire and motivate them in their fundraising activities.
  
• To project manage each fundraising activity according to stringent budgets and tight timetables. To negotiate costs (worth hundreds of thousands of pounds) and manage schedules with suppliers and ensure that these are adhered to.
  
• To contribute to the planning process and development of direct marketing strategy. This will include contributing to the development and implementation of a ‘mid-level donor retention strategy’ – in essence a tailored communication programme to those donors who have shown a propensity to give at higher levels.
  
• To manage the creative development of direct marketing campaigns by liaising with the internal creative team and/or direct marketing agencies primarily about copy, design and scripts.
• To proof-read copy, write new copy for appeals as and when necessary, as well as updating copy where appropriate (including fulfilment copy) and making recommendations on suggested improvements.
  
• To collate and produce results for each campaign and to provide detailed analysis and recommendations for future campaigns, in order to maximise the income raised for the British Red Cross.
• To create results reporting spreadsheets (including analysis of testing), record and monitor results daily from external agencies and supporter services and to update the team weekly with a summary of campaign performance via team meetings and emails.
  
• To collate and produce written campaign review and results documents with key findings and recommendations to be taken forward into future campaign activities.
  
• To carry out research internally, within the British Red Cross and wider Red Cross Movement, including liaising with Communications and International Aid, to gather information, case studies and photos for use in direct marketing campaigns.
  
• To liaise with internal teams within the Individual Giving department – including the Regular Giving and Supporter services teams on response handling and processing requirements, complaints and queries relating to our fundraising methods and fundraising systems on donor data selections.
  
• To produce data selection briefs following segmentation protocols and definitions and request data from internal departments for supporter development direct marketing activity. Brief all internal departments on campaigns as appropriate.
  
• To update the direct marketing team schedules, procedures and protocols for supporter development as and when necessary, including the supporter services activity schedule, the supporter development testing spreadsheet, regular giving campaign procedures and the annual results summary sheets.
  
• To ensure that key staff within the British Red Cross are kept informed and briefed on all upcoming supporter development campaigns.

Qualifications:

• Educated to degree level or equivalent.
  
• Demonstrable experience of working in a busy direct marketing environment.
  
• Proven experience of DM campaign management ideally including sourcing, managing, negotiating and liaising with suppliers.
  
• Strong working knowledge of Direct Marketing Fundraising techniques and mechanics such as direct mail and telemarketing. Direct hands-on experience would be an advantage.
  
• IT literate – Microsoft Office (Word, Excel and PowerPoint).
  
• Experience of databases would be an advantage, but not essential.
  
• Excellent organisational skills with the ability to plan and manage a variety of projects and activities to tight deadlines.
  
• Excellent interpersonal skills, along with the ability to develop strong working relationships with external suppliers and internal departments.
  
• Excellent written and verbal communication skills, including the ability to carry out presentations and produce written documents to a high standard.
  
• Excellent attention to detail, including proof reading skills.
  
• Excellent numerical skills and ability to analyse campaign results.
  
• Excellent negotiation skills
  
• Highly Innovative and creative thinker
  
• Experience of writing fundraising/direct marketing copy would be an advantage
  
• Proactive approach to work with a keenness to progress in fundraising
  
• Strong team worker and self-motivator
  
• Willingness to use initiative and have the confidence to make decisions
  
• Flexibility in managing a variety of tasks/projects concurrently.

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