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Digital Green: Participatory Video and Mediated Instruction for Agricultural Extension
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Digital Green is a technology-supported means of agricultural extension which is cost-effective, scalable, and uses progressive farmers to share and disseminate information. Using cost-realistic technologies, like TVs, DVD players, and camcorders, Digital Green cultivates an ecosystem of educational, entrepreneurial, and entertaining content.
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Local relevance stimulates the viral diffusion of agricultural practices. Some farmers even compete to appear on a sort-of “Farmer Idol” program which reinforces existing social networks. Digital Green has been shown to be at least ten times as effective, per dollar spent, in converting farmers to better farming practices, than classical approaches to agriculture extension.
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Digital Green
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Contact Details : Flat No. T4, 4th Floor, #33, Race Course Road, Swiss Complex, Bangalore 560 001
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