UNHCR has made significant investments to recruit new individual donors and deepen engagement to achieve ambitious annual and long-term targets. A core objective is to accelerate public engagement and audience growth through digital channels by providing expert advice and hands-on support for in-house digital media buying. Strong social media strategy and implementation is a critical pillar of this work (both paid and earned) alongside deep understanding of paid digital marketing techniques.
Under the supervision of the Digital Paid Media Marketing Officer, the Associate Global Digital Marketing Officer (Paid Social) will work with key stakeholders at HQ, national fundraising markets, and wider across the organization to develop and implement paid marketing campaigns, optimization and other digital marketing activities.
Purpose and Scope of Assignment:
Day-to-day setup and management of global in-house Paid Social (Meta, X, LinkedIn, TikTok, etc) with continuous optimisation towards strict ROI goals for multiple markets including the International English digital hub.
Building UNHCR paid social & video strategies and spotting opportunities for meaningful growth within the organization.
Audience research, analysis of user behaviour and overall digital performance using GA4, CM360 and 3rd party tools to determine the most effective approach to define and reach our target audience.
Quick implementation of efficient digital campaigns in the event of UNHCR declaring an emergency for fundraising purposes.
Acting as a main point of contact within the DMRE team for all enquiries and support on paid social enquires, working with internal teams and global offices to offer advice, capacity building trainings and ensure best practices and techniques are properly implemented.
Review, preparation and adjustment of creative assets, including images, videos and copies, for digital ads in close collaboration with other teams, with a focus on driving conversions; brand awareness and advocacy campaigns.
Management of content calendar.
Support of non-fundraising teams for global promotion on social media channels (awareness, engagement, protection, advocacy and other goals).
Running regular A/B and multivariate tests on creative assets, audiences, landing pages, placements, bidding strategies and other optimisation tactics on digital platforms, analysing and actioning results and learnings.
Close control of daily and monthly budgets, and post-campaign financial reconciliation with internal admin and finance teams to ensure timely payments to suppliers.
Regular audits of paid social, and video accounts, managed by agencies, across wider UNHCR network to identify opportunities for optimization.
Regular training for regional digital marketing teams on digital marketing tools and optimisation strategies to ensure improvements in performance.
Upskilling on new technology where appropriate.
Perform other related duties as required.
Monitoring and Progress Controls:
Performance reporting: Provide detailed reports for each project on weekly, monthly, quarterly basis, including ad setting, performance metrics, insights, and recommendations.
KPI Monitoring: Make real-time adjustments based on specific KPIs (ROAS, ROI, CPA, # of conversions, Lifetime Value, etc.) and provide strategic insights. Document results from any A/B or multivariate tests conducted during the project.
Regular input and strategic support in developing paid social, video, strategies across wider organization.
Regular audits of paid media accounts with actionable recommendations, supervision of implementation and follow-up calls with internal stakeholders/teams and external agencies.
Training & capacity building: Collect feedback after each training session and incorporate improvements into future sessions. Summarize training outcomes and participant feedback at the end of training engagements.
Stakeholder collaboration: Conduct project kick-off and wrap-up meetings to align on goals and review outcomes. Be available for urgent support or advice as needed during project periods.
Quality Assurance: Ensure project-specific campaigns and creatives meet all UNHCR’s compliance and legal requirements. Completion of the tasks and assignments to a suitably high standard.
Qualifications and Experience:
Education :
University degree (BA) - preferably in Communications, Marketing, Data Science, Business or any relevant field.
Work Experience
Required:
Minimum 3 years (with a Bachelor’s degree) and 2 years (with a Master’s degree) of international experience inbcreating and managing full-funnel digital performance marketing campaigns, with a proven track record of optimizing
substantial budgets of over $1M annually across large and small ad networks, resulting in improved KPIs
