Key responsibilities will include developing and executing compelling content strategies that enhance engagement, build brand awareness, and amplify the foundation’s voice on critical issues. The role demands a strategic thinker with strong creative skills and a nuanced understanding of diverse communication platforms. The ideal candidate will have demonstrated experience in managing the full spectrum of communication development - from conceptualization and strategy to execution and delivery.
Responsibilities:
Design and implement innovative communications strategies that strengthen the foundation’s brand and advance program goals across Agricultural Development, Women Economic Empowerment, Inclusive Financial Solutions, Digital Public Infrastructure, Water & Sanitation and Global Education in India.
Ensure research and audience insights inform strategy, messaging, storytelling, and content planning.
Collaborate closely with India and Seattle-based Communications, Global Policy and Advocacy, and Program teams, to align communications with program goals and brand priorities.
Develop a consistent voice and narrative architecture for the portfolio that ties program outcomes to the foundation’s larger mission and brand.
Lead end-to-end creative development with creative and communications agencies: ideation, conception, scripting, production, and execution across formats (video, social, digital, print, events).
Develop compelling brand-forward stories, briefs, and creative assets that resonate with diverse Indian audiences.
Curate and adapt content from partners, grantees, and external experts, ensuring alignment with brand voice and program goals.
Collaborate with creative agencies, designers, production houses, and writers to produce innovative content for both digital and offline platforms.
Oversee production quality and timelines, ensuring content is impactful, accurate, and engaging.
Build and manage digital-first content strategies for web, social media, and emerging platforms to expand reach and engagement.
Coordinate with the digital team to maintain a dynamic content calendar and ensure timely publishing across owned channels.
Optimize storytelling for platform-specific formats (e.g., Instagram reels, YouTube shorts, LinkedIn thought leadership, X threads).
Leverage analytics and performance data to refine digital strategy, maximize audience engagement, and track brand impact.
Explore innovative formats (interactive content, live sessions, podcasts) to enhance visibility and deepen audience connection.
Requirements:
Master’s degree in business administration or mass communication, or related field.
Minimum of 7–10 years’ experience in communications or brand management with well-established organizations.
Demonstrated ability to design and implement large-scale communication strategies that integrate brand building, and/or program goals.
Strong grasp of research and audience insights to inform strategy, messaging, and storytelling.
Proven experience collaborating across geographies and functions to align local execution with global brand priorities is desirable.
Hands-on experience leading end-to-end content development - ideation, scripting, production, and execution across digital, video, print, and experiential formats - while working with and managing creative and communications agencies to oversee the full development process, provide clear direction and feedback, and deliver brand-aligned outputs under tight timelines.
Strong background in brand storytelling, creative brief writing, and concept development tailored for diverse audiences.
Ability to manage and inspire creative partners while ensuring high-quality outputs.
A sharp eye for design aesthetics, narrative flow, and emerging trends in visual storytelling.
Proven expertise in digital-first content strategies and managing multi-platform campaigns.
Experience experimenting with innovative formats such as reels, shorts, podcasts, and interactive/live digital events is desired.
Experience leading integrated campaigns that blend media, digital, and community engagement channels.
Excellent communication and presentation skills, capable of articulating creative ideas and strategies to stakeholders.
Ability to manage multiple projects simultaneously, with a strong sense of time management and organization.
