UNICEF India has launched the UReport platform to amplify the voices of citizens to create positive change in their communities. U-report is a mobile phone-based technology that provides a forum of opinion and information sharing for children, adolescents and adults. Using a crowdsourcing approach to initiate a virtual dialogue with the members (‘UReporters’) the ultimate aim of the program is to stimulate citizen-led and adolescent/youth-led development. Once the information is collected the data is instantly analyzed. The information is subsequently utilized in advocacy work across all media channels, many UNICEF programs and through partner engagement. UReporters will be engaged via social media and will be asked via weekly polls, quizzes, challenges, to share their ideas, opinions and feedback about issues that matter most to them. U-Report has evolved into a powerful source of information to improve service delivery and increase youth engagement in policy dialogues with about 300,000 U-Reporters in India (https://india.ureport.in ). The UReport platform is present in over 30 other countries around the world with more than 7 million U-Reporters globally.
Skills and experience:
• Experience in communication and media domain for youth / community engagement
• Experience with a high-level communications campaign across multiple mediums (including social networks and messaging platforms)
• Experience of digital and non-digital communication and marketing medium and best practices (workshops, articles, art, interviews, videos, chatbots, blogs, vlogs, digital influencers, and social media channels)
• Experience engaging with political structures, civil society pressure groups, and other channels of national influence will be an added advantage
• Hands-on technical skills required to create quick digital content, such as GIFs, audio files, short videos, posters, FB pages, etc. using online tools
• Proven ability to present and communicate new projects to a varied audience
• Strong communication skills and the aptitude to handle competing messages and priorities with multiple audiences
• Fluency in written and spoken English and Hindi is required
• Ability to learn and adapt to using new digital platforms and tools
• Ability to work in teams with diverse skills and programme focus.
