The Public Affairs Branch (PAB) is a part of the External Relations Division (ERD).
The External Relations Division (ERD) advises the Director-General on external relations policies; promotes universal adherence to the Chemical Weapons Convention (CWC); and liaises with governments, international organisations, the media, and non-governmental organisations (NGOs). The division manages relations with OPCW’s host country – the Netherlands – and provides support regarding engagement with States Parties, partners, the public, and other identified stakeholders, such as scientists, civil society, academia, and industry.
The results-focused mission of the Public Affairs Branch (PAB) is to present the face, amplify the voice, extend the reach and raise the profile of the OPCW with the aim of conveying the on-going relevance of the Organisation and the global endeavour for a world permanently free of chemical weapons.
Digital Communications Assistant (GS-5) will assist with the management of OPCW’s digital properties, including the OPCW website and social media channels to promote the positive image of the OPCW and increase the awareness and understanding of the CWC for an expanding digital audience.
Main Responsibilities
Under the supervision of the Public Information Officer (P3), the incumbent shall perform the following duties:
Social Media:
Design compelling visual brand-consistent content for all OPCW social media platforms, including graphics and infographics;
Select and format images, taking into consideration diversity, storytelling, and best practices; source stock images when necessary;
Assist the Digital Communication Officer with crafting social media campaigns for flagship OPCW projects;
Together with the Digital Communication Officer and under the supervision of the Public Information Officer, identify visual communication trends to introduce to the OPCW digital presence, liaise with suppliers for support as required;
Compile public social media kits for distribution to various stakeholders for further amplification;
Write copy for social media in accessible language;
Select relevant hashtags and partner handles to amplify communications efforts;
Plan, schedule and publish social media posts (using scheduling tools such as Hootsuite where necessary) on the Organisation’s social media platforms, including Twitter, Facebook and LinkedIn;
Manage audience engagement with OPCW’s social media channels, including filtering, responding to and moderating public comments;
Prepare the social media analytics, including:
tracking social media growth KPI;
content performance analysis based on key metrics;
daily social media monitoring of relevant keywords and hashtags using industry tools and native platforms;
reports analysing the impact of social media campaigns;
prepare demographics reports about OPCW’s social media followers.
Website:
Update and maintain the OPCW website using the Drupal content management system;
Build or re-design sections of the website based on communications priorities and updates/developments; build new special sections when identified;
Design compelling visual brand-consistent content for the OPCW website, including graphics and infographics;
Work with external developers to build on website functionality and workflows, as well as for graphic design;
Coordinate formatting and posting of news releases on the website and schedule e-newsletter distribution to mailing lists. Coordinate formatting and posting of speeches and statements, job vacancies, and procurement notices on the website;
Coordinate publishing of Official-Series Documents and national statements on the website;
Prepare the monthly analytics for the website traffic.
Editorial calendar:
Maintain the OPCW editorial calendar, coordinate with other departments on relevant content for both the website and social media as requested.
Perform other duties as required.
Qualifications and Experience:
Education Essential:
High School diploma or equivalent diploma of higher secondary education.
Desirable:
Formal training and/or courses on digital communications, including website design and social media management;
Formal training in graphic design.
Knowledge and Experience:
Essential:
At least 4 years of experience in graphic design, web design and social media;
Highly proficiency in using Adobe Photoshop, Adobe Illustrator and InDesign;
Excellent knowledge of the corporate use of social media;
Excellent knowledge of web design, including UI and UX design, search engine optimisation;
Experience using the Drupal Content Management System;
Strong writing, copyediting and proofreading skills with the ability to make complex information accessible;
Knowledge of HTML, CSS, and information architecture.
Desirable:
Experience in video editing;
Experience using collaborative platforms (e.g., SharePoint).
Personal qualities should include: tact, discretion, good organisational skills, accuracy and attention to detail;
The ability to work harmoniously within a multi-cultural organisation;
Customer service orientation;
Basic project planning;
Self-starter and innovative.
Languages:
Fluency in English is essential and a good working knowledge of one of the other official languages (Arabic, Chinese, French, Russian, and Spanish) is desirable.
