Under the guidance of the Head of Global Strategic Communications, this position is responsible for the formulation, development, management and implementation of DRC’s digital strategies in a way that triggers and sustains interactive and transparent dialogue around displacement-related issues.
This includes direct management of the DRC’s global social media channels and working closely with the Web team to ensure the website and SEO strategies support the organization’s overall vision. The position is also responsible for providing analytical insights around performance and trends and recommend ways for continuous improvement. Other responsibilities include strengthening digital collaboration and coordination between HQ, regional and national and increase capacity of colleagues when necessary.
Main duties and responsibilities will be:
Global Social Media Strategy and Engagement
Lead the conceptualization, design, planning, execution and evaluation of global social media editorial content and campaign plans, including during humanitarian crisis and emergencies
Develop engaging calls to action that will enable DRC to grow its supporter base, working closely with DRC’s advocacy and fundraising experts
Plan and roll-out paid digital content not related to fundraising to support strategic and DRC-wide advocacy and awareness campaigns
Manage the Secretary General’s public social media accounts
Capacity Building
Lead on capacity building strategies for global, regional and country colleagues who are managing DRC-branded channels and webpages
Lead work with leadership and staff to identify, empower and improve DRC’s social media presence through employee-generated content
Digital Analytics and Insights
Oversee regular reviews of digital performance and other analytic insights, as required or requested
Stay abreast of research into new technological developments and trends in the digital world
Monitor social media networks and platforms; provide digital intelligence and real-time stakeholder mapping in support of evidence-based communication and direct engagement with external audiences
Web, Seach Engine Optimization, and Newsletters
Work closely with the web team and provide advice and guidance to improve DRC’s website and SEO performance vis-a-vis the organization’s overall strategic objectives and vision
Set up DRC’s external global newsletter(s), including a plan around timing, format, and content
About you
To be successful in this role we expect you to have extensive experience in managing the digital presence of a medium- to large-scale organization, effectively managing competing requests, and have the ability to package content for optimal digital impact.
All employees should master DRC's core competencies: Communicating, Taking the lead, Collaborating, Striving for excellence, and Demonstrating integrity.
Moreover, we also expect the following:
Required
Advanced university degree in Communications, Marketing, Digital Media, International Relations or related fields
At least 5 years of progressive experience in the field of digital communications, with a demonstrated track record of results-based strategic planning and management of corporate digital communications
Outstanding skills in content management, development and planning
In-depth knowledge of the global digital landscape
Experience using software and applications relevant to the position, including digital and social media, marketing and management tools, social listening tools and analytics platforms
Strong ability to write and edit external-facing materials in English; ability to express ideas and concepts clearly and concisely in written and oral form
Fluency in English is required. Knowledge of another DRC language (Arabic, French or Spanish) is an asset
Desirable
2 years International and/or international field experience preferred; experience in humanitarian contexts is an asset
Experience in digital fundraising or business to business communication is an asset
Knowledge of different regional and national digital landscapes
