UNICEF Thailand is scaling its digital fundraising strategy and we’re looking for a Digital Data Analytics Consultant to lead performance tracking, data integration, and analytics across digital platforms. If you’re passionate about creating impact by turning data into actionable insights, this is your chance to help drive donor acquisition and long-term value.
Responsibilities:
Support Thailand market with digital data integration and reporting by combining website, paid media, and transactional data through SQLbased tools and Google platforms.
Support accurate data collection and validation using GTM, GA4, and other digital tools.
Generate actionable insights and support testing roadmap to optimize acquisition and retention.
Increase local capacity in GA4, CRO testing, and data interpretation for optimization.
Ensure alignment with global data governance and campaign tracking standards.
Customize and implement UNICEF’s global data products in Thailand.
Enable advanced cloud-based automation and data transformation.
Combine data sources to support fundraising optimization.
Requirements:
An Advanced University Degree (Master’s degree or higher) in Computer Science, Data Science, Analytics, Mathematics, or another relevant field is required.
Alternatively, a first-level university degree with an additional 2 years of relevant professional experience will be accepted in lieu of an advanced degree.
A minimum of 3 years of progressively responsible professional work experience as a digital analyst, data analyst, or similar role with a focus on digital performance.
Proven experience in working with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Cloud Platform, particularly BigQuery.
Demonstrated ability in SQL for data integration across sources (ex., website, paid media, CRM/transactional).
Hands-on experience building dashboards in Looker Studio or other data visualization tools.
Strong ability to identify and troubleshoot issues in data collection and tracking setups (ex., through GTM, data layer validation, matching rate checks).
Experience working with digital data to derive actionable insights that support marketing performance and optimize acquisition and retention.
