This Digital Data Analytics Specialist will analyze large volumes of raw data to identify trends that can help improve the performance of digital campaigns in LAC. They will build data products to extract valuable business insights and recommend actions to the digital teams. Therefore, this role will share commercial responsibility for the results of digital campaigns in the LAC region. This position will sit in the Data & Insights team, under the global Digital Team of the Private Fundraising and Partnership (PFP) in UNICEF.
Responsibilities:
Support key markets with advanced analytic solutions to address business challenges such as increasing online conversion rates, generating hypothesis for AB testing, understanding conversion paths of digital advertising channels, and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels, including offline ones such as DRTV and Face-to-Face.
Build digital analytics dashboards encompassing all paid marketing activity, email performance, and other campaign metrics to generate insights that improve online revenue.
Collaborate with the Marketing Activation and Paid Media teams to measure digital performance (e.g. website content, Search Engine Marketing (SEM) advertising, and email communications, including A/B testing) for global campaigns and provide optimization recommendations.
Work with IG team colleagues to enhance donor engagement and retention by leveraging various data sources (CRM, Payment, Online).
Provide specialist digital analytics and fundraising expertise to PFP staff in Fundraising Services, Market Development, and beyond.
Contribute to PFP’s overall strategic planning by integrating digital analytics strategy and supporting its implementation across National Committees and country offices.
Offer specialist local digital knowledge to UNICEF National Committees and country offices within the assigned region as needed.
Support markets in maximizing opportunities by leveraging digital marketing tools and technology.
Manage and implement digital analytics, champion first-party data tracking methodologies and maintain a strong understanding of data collection best practices for GA4 360, in alignment with Global Data and Analytics team standards.
Possess a solid understanding of digital analytics data and how it integrates with other first-party data sources to create a holistic 360-degree view of donors.
Ability to work in Google BigQuery environment and to build, develop, and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics that support acquisition and retention efforts in the market.
Participate in the implementation roadmap for global digital technology solutions, including platforms for online fundraising, email, analytics, and more.
Education:
BSc/BA in Computer Science, Analytics, Mathematician, or relevant field; graduate degree in Data Science or another quantitative field is preferred.
Work Experience:
Five plus (5+) years of proven experience as a Digital OR Data Analyst.
Experience in SQL/Big Query essential.
Experience with commercial KPIs.
Knowledge and experience in digital projects, campaigns, and Google Analytics implementations and reporting essential.
Experience with attribution models.
Languages:
Fluency in Spanish & English is required. Knowledge of other official UN languages would be an asset.
