Thinking of a Career in Emergency Management?
- BY Nicole Pelette
As part of its Advocacy and Communication strategy 2018-22, UNICEF Myanmar seeks to bring the missing voices of adolescents and young people to the table, so that children themselves are agents of change, and so that their views are routinely contributing to Myanmar’s policy making process.
To do this UNICEF Myanmar established U-Report in August 2016, an innovative social messaging tool. U-Report is a digital platform used to reach and engage the community. It is built on the open source software RapidPro and launched with the aim to leverage the increasing availability of mobile and digital technology by providing information, monitoring and influencing behaviour and integrating the voices of communities for social change in development and humanitarian contexts.
Since March 2020, U-Report Myanmar has faced a number of challenges, which need to be addresses. First on March 6th, Facebook announced a change in its messaging policy, which has a significant impact on the way U Report operates. U report pushes out its weekly poll surveys to adolescents enrolled on U Report, but under the new FB policy, this will no longer be possible. FB allowed the system-initiated messaging to continue for 4 months (April to July) to respond to awareness raising on COVID-19, but this support has now been discontinued. As a result, U Report must now expand the platforms it operates from – including Viber and SMS messaging.
Second, U Report has faced the challenge of social distancing messages put in place to prevent the spread of the COVID-19 pandemic. This has impacted the ability of the U Report platform to recruit more U Reporters through face to face recruitment events at schools and universities. To counter this, U Report must explore more creative campaigns and content on its social media platforms – to recruit new U Reporters.
UNICEF Myanmar would like to hire a National Youth engagement Assistant, aged 19 to 26 years, to support the expansion of U Report to Viber, SMS, and other social media platforms; and to develop creative ways to recruit more U Reporters through social media, in place of face to face events.
Objectives of the consultancy:
In close collaboration with the U-Report Task Force and UNICEF Program Sections, and under the supervision of the Communication Officer, the national assistant will:
To qualify as an advocate for every child you will have…
Qualifications and specialized knowledge/ experience required for the assignment: