The coordinator works across the organization with senior management and researchers and with high-level donors and partners worldwide to develop and implement a global social media strategy, creating compelling content, and fostering a vibrant online community. This role will also support regional teams, ensuring alignment and quality across all social media platforms. Additionally, the coordinator will build and lead a global social media team to drive innovation and impact.
Responsibilities:
Coordinate social media campaigns and collaborations across teams and departments.
Ensure timely and professional social media services for CIFOR-ICRAF staff, responding to requests and providing support as needed.
Supervise and guide social media team members, fostering a collaborative and innovative work environment.
Develop, curate, and create engaging content tailored for various social media platforms, ensuring consistency with CIFOR-ICRAF's brand and messaging guidelines.
Work closely with the design team to develop visually compelling and shareable content that enhances CIFOR-ICRAF’s digital footprint.
Manage and maintain the organization's global social media accounts, including planning, scheduling, and posting regular updates.
Ensure content reflects CIFOR-ICRAF’s scientific work, mission, and key messages.
Lead the development and implementation of an annual global social media strategy in line with CIFOR-ICRAF's strategic objectives and major global events.
Design and execute creative targeted social media campaigns that support the organization's goals and initiatives.
Advise CIFOR-ICRAF projects and programs on the development and optimization of digital products, including social media toolkits, interactive reports, multimedia storytelling, and campaign assets.
Explore and integrate the use of AI tools and emerging technologies to enhance content creation, audience analysis, and campaign optimization.
Contribute to science writing, event coverage, and other outreach activities as directed by the Head of Global Outreach and Engagement.
Requirements:
Bachelor’s degree in communications, marketing, journalism, or a related field.
Over 5 years of experience in social media management, preferably in an international or nonprofit organization.
Proven ability to develop and implement effective social media strategies and campaigns.
Strong writing, editing, and content creation skills.
Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
Experience with paid social media advertising.
Creative mindset with a strong understanding of digital trends and AI tools.
