The Consultant will work under the supervision of the SheTrades Associate Economic Affairs Officer and the Head of Communications. The Consultant is expected to work in close collaboration with the SheTrades web developer and Communications team to deliver a user-focused redesign of ‘Partners’ and ‘Hubs’ pages on SheTrades.com platform.
Responsibilities:
Conduct consultations with specific SheTrades teams to clarify the objectives, audience, and key content needs for the selected pages, including priority messages, calls to action, and expected user journeys.
Carry out a UX review of the current versions of the Partners and Hubs webpages, identifying usability issues, structural inefficiencies, and opportunities for improved information flow and user engagement.
Propose layout and structure improvements that enhance usability, simplify navigation, improve information hierarchy, and reflect current best practices in web design and content presentation.
Design responsive, high-fidelity mockups for both desktop and mobile breakpoints, using Figma (or a comparable tool), including specifications for fonts, spacing, padding, colour, button styles, and other UI components.
Ensure brand consistency by aligning all design outputs with the existing SheTrades visual identity, WordPress theme constraints, and ITC Style Guide, while maintaining design flexibility for future updates.
Apply SEO-conscious design structure, ensuring proper use of heading levels (H1, H2, etc.), strategic link placements, metadata cues, alt text placement, and content layout to support search discoverability.
Prepare a complete design handoff package for the SheTrades web developer, including annotated mockups, downloadable assets, font and colour specifications, and documentation of interactive elements (e.g. hover states, collapsible sections, accordions, mobile-specific changes).
Coordinate with the SheTrades web developer to ensure technical feasibility and visual accuracy during implementation, including at least two review rounds during the build phase.
Revise designs based on feedback from the SheTrades team, incorporating up to two formal review cycles into the final design package.
Requirements:
A university degree in graphic design, digital media, human-computer interaction, or a related field.
Extensive relevant experience may be accepted in lieu of the university degree.
Minimum five years of professional experience in UX/UI design for websites and working with WordPress-based platforms.
Experience designing responsive, accessible, and SEO-conscious layouts is required.
Interested candidates must submit a digital portfolio demonstrating relevant experience in UX/UI design for WordPress-based websites. The portfolio should include: o At least five examples of responsive web page designs (desktop and mobile views), preferably built or adapted for WordPress.
Full proficiency in English – written and spoken – is required.
